Wonder Bread

Q: How does a beloved (but slumping) bread brand stay in the sales game?

A: A pinch of nostalgia, a catchy jingle, and deliciously different sandwiches made from the classic bread everyone loves. Oh, and “Crumby” the puppet. Crumby definitely helps.

AD Kevin Magarity CW Phil Sipiora

YouTube Channel:
The Wonder Club

Meet Chef Phil and Crumby – the slightly awkward but always charming culinary captains of The Wonder Club.

Fun fact: A Club sandwich (on perfectly toasted Wonder Bread, duh) has 3 pieces of bread. Quirky, viral sandwich recipes with an extra slice persuade consumers to use roughly 50% more product.

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