Volkswagen: The new Jetta
Being an adult can kind of, well, suck. Taxes, home repairs, and 401K rollovers – where has all the fun gone? When The new Jetta got an “adult” makeover with upgraded, more luxurious features, we didn’t want drivers to think it had lost its youthful, sporty persona. So we launched a quirky alt media campaign touting all the new features without losing any of the fun.
The new Jetta. It’s all grown up.
Sort of.
✏️ The One Show, Merit / 🏆 Hatch Awards, Best in Show
Agency Arnold CW Mark Billows
These downloadable Jetta Jobsaver screensavers provide the perfect cover for when the big boss is headed your way. Work is fun again. Yay!
Adult Activity Book 30,000 activity books distributed to commuters via street teams in Boston, Chicago, Seattle, San Francisco, Washington, D.C., and Miami.
Dry Cleaning Bags Over one million bags distributed to 480 dry cleaners in five major U.S. cities.
