Volkswagen: The new Jetta
Being an adult can kind of, well, suck. Taxes, home repairs, and 401K rollovers – where has all the fun gone? When The new Jetta got an “adult” makeover with upgraded, more luxurious features, we didn’t want drivers to think it had lost its youthful, sporty persona. So we launched a quirky guerilla campaign touting all the new features without losing any of the fun.
The new Jetta. It’s all grown up.
Sort of.
✏️ The One Show, Merit / 🏆 Hatch Awards, Best in Show
Agency Arnold CW Mark Billows
Jetta Jobsavers Need some cover while you peruse cat vids? Download a Jetta Jobsaver and your colleagues will think you’re knee-deep in spreadsheets. Yay! Work is fun again!
Guerrilla Adult Activity Book 30,000 activity books were distributed to commuters via street teams in Boston, Chicago, Seattle, San Francisco, Washington, D.C., and Miami.
Dry Cleaning Bags Over one million bags were distributed to 480 dry cleaners in five major U.S. cities.
