Volkswagen: The new Beetle
The iconic VW Beetle just makes people feel good; the famous little Punch Buggy brings smiles wherever it goes. For the relaunch of this classic car, we embraced this joyful insight and created a campaign where the new Beetle – a “Force of Good” – is on a mission to fight off dastardly foes of the world. Weak cell signals, empty toilet paper rolls, and burnt toast? Hit the road.
✏️ The One Show, Merit /
🏆 International Automotive Awards
Side note: This is some of the weirdest, wackiest work I have ever done,
and I can’t believe the client bought it. Hat tip to the fun-loving folks at Volkswagen.
Agency Arnold
CW Susan Corbo, Colin Jeffery
Broadcast (:30) Will the new Beetle be victorious?
The Good Times inside spread
Sticker Magazine Insert
The Good Times
where only the good stuff is fit to print
Force of Good Fridge Magnet Set
Battle it out against the dastardly foes
Force of Good Flip Flops Guerilla street teams handed out these sweet summertime flops in major US cities