Cingular

Cell phones are good. Movies are good.
Cell phones in movies – not so good.

Cingular (now AT&T) needed a way to remind movie-goers to silence their cell phones before the show. (May I also add – this was the brief no creative wanted because the budget was so bleak.)

The solution? Come up with a lo-fi idea that could be produced for next to nothing. My partner and I created a character we named “Inconsiderate Cell Phone Man” – a wildly inappropriate and socially clueless cell phone user played by improv comic and actor Rob Huebel. The trailer was so popular, the client asked for another one the next year, and even upped the budget. (Barely.)

Agency BBDO CW Mark Billows